Swiss Shop 1291
Swiss Shop 1291 – Quality with history
Swiss Shop 1291 is part of Dolmetsch AG, a traditional Swiss company with over 135 years of experience. What began in 1885 with blacksmithing and the sale of knives and scissors has today become a popular destination for souvenirs, gifts, and Swissness products throughout Switzerland.
Since our founding, we have focused on quality, reliability, and closeness to our customers – with a modern shopping experience at the most central locations. Our history is shaped by innovation, continuous development, and an instinct for what our customers are looking for.
1885
Year
Start of activities: blacksmithing, sharpening, sale of knives and scissors. Photo from 1905
1891
Year
Entry of the 3rd generation with Max Dolmetsch
1944
Year
Next generation on the way, while the store looked like this from 1925 to 1954
1950
Year
Part of the first own brochure (VSM)
1954
Year
Max Dolmetsch proudly presents his successful renovation
1969
Year
Max Dolmetsch doing sharp calculations
1970
Year
Shop-Ville, the first branch
1980
Year
Shop-Ville renovated, photo from 1985
1982 – 1984
Year
Decoration by master Sollberger
1985
Year
Ueli and Iréne Dolmetsch with managing director Peter Sedlacek
1991
Year
Opening of the ShopVille Zurich Bahnhofpassage branch
1996
Year
Opening of the 7th store in Glattzentrum, Wallisellen
1998
Year
Sale to the Valora Group – long-term succession plan
2002–2011
Year
Various new openings, renovations, and assortment adjustments (including Basel, Baden, Schönenwerd)
2012
Year
Takeover by the Splash Group
2013–2019
Year
Renovations in ShopVille, Limmatquai, Basel – opening in Zermatt, closure of Glattzentrum & Basel
Swiss Shop 1291
Our mission and values
Making Switzerland tangible – in every product, in every detail. Whether you are a tourist, business traveler, or local, you will find high-quality souvenirs, personalized gifts, and friendly service with us, 365 days a year.
Swiss Shop 1291
The team behind Swiss Shop
Management & store leadership
Sascha Füllemann
Owner / Managing Director
Luca Füllemann
Chief Operating Officer
Elsa Esteves
Store management Zermatt
Ekkaluck Jamparsri
Store management ShopVille Zurich
Susanne Bazant
Store management Limmatquai Zurich
