{"id":3289,"date":"2025-06-10T14:53:05","date_gmt":"2025-06-10T12:53:05","guid":{"rendered":"https:\/\/www.swiss-shop-1291.ch\/about-us\/"},"modified":"2025-10-05T12:43:50","modified_gmt":"2025-10-05T10:43:50","slug":"about-us","status":"publish","type":"page","link":"https:\/\/www.swiss-shop-1291.ch\/en\/about-us\/","title":{"rendered":"About us"},"content":{"rendered":"

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Swiss Shop 1291<\/p>\n<\/div><\/div><\/div><\/div>

Swiss Shop 1291 \u2013 Quality with history<\/h2><\/div>

Swiss Shop 1291 is part of Dolmetsch AG, a traditional Swiss company with over 135 years of experience. What began in 1885 with blacksmithing and the sale of knives and scissors has today become a popular destination for souvenirs, gifts, and Swissness products throughout Switzerland. <\/p>\n

Since our founding, we have focused on quality, reliability, and closeness to our customers \u2013 with a modern shopping experience at the most central locations. Our history is shaped by innovation, continuous development, and an instinct for what our customers are looking for.<\/p>\n<\/div>

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Do you have any questions for us?<\/span>Do you have any questions for us?<\/span><\/div><\/a><\/div><\/div><\/div>
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1885<\/h2><\/div>

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Start of activities: blacksmithing, sharpening, sale of knives and scissors. Photo from 1905<\/p>\n<\/div><\/div><\/div><\/div><\/div>

1891<\/h2><\/div>

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Entry of the 3rd generation with Max Dolmetsch<\/p>\n<\/div><\/div><\/div><\/div><\/div>

1944<\/h2><\/div>

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Next generation on the way, while the store looked like this from 1925 to 1954<\/p>\n<\/div><\/div><\/div><\/div><\/div>

1950<\/h2><\/div>

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Part of the first own brochure (VSM)<\/p>\n<\/div><\/div><\/div><\/div><\/div>

1954<\/h2><\/div>

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Max Dolmetsch proudly presents his successful renovation<\/p>\n<\/div><\/div><\/div><\/div><\/div>

1969<\/h2><\/div>

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Max Dolmetsch doing sharp calculations<\/p>\n<\/div><\/div><\/div><\/div><\/div>

1970<\/h2><\/div>

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Shop-Ville, the first branch<\/p>\n<\/div><\/div><\/div><\/div><\/div>

1980<\/h2><\/div>

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Shop-Ville renovated, photo from 1985<\/p>\n<\/div>

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1982 – 1984<\/h2><\/div>

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Decoration by master Sollberger<\/p>\n<\/div><\/div><\/div><\/div><\/div>

1985<\/h2><\/div>

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Ueli and Ir\u00e9ne Dolmetsch with managing director Peter Sedlacek<\/p>\n<\/div><\/div><\/div><\/div><\/div>

1991<\/h2><\/div>

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Opening of the ShopVille Zurich Bahnhofpassage branch<\/p>\n<\/div><\/div><\/div><\/div><\/div>

1996<\/h2><\/div>

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Opening of the 7th store in Glattzentrum, Wallisellen<\/p>\n<\/div><\/div><\/div><\/div><\/div>

1998<\/h2><\/div>

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Sale to the Valora Group \u2013 long-term succession plan<\/p>\n<\/div><\/div><\/div><\/div><\/div>

2002\u20132011<\/h2><\/div>

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Various new openings, renovations, and assortment adjustments (including Basel, Baden, Sch\u00f6nenwerd)<\/p>\n<\/div><\/div><\/div><\/div><\/div>

2012<\/h2><\/div>

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Takeover by the Splash Group<\/p>\n<\/div><\/div><\/div><\/div><\/div>

2013\u20132019<\/h2><\/div>

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Renovations in ShopVille, Limmatquai, Basel \u2013 opening in Zermatt, closure of Glattzentrum & Basel<\/p>\n<\/div><\/div><\/div><\/div><\/div>

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Contact us directly or find your nearest branch!<\/h2><\/div><\/div><\/div>
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Contact Us<\/span>Contact Us<\/span><\/div><\/a><\/div>
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Find a Branch<\/span>Find a Branch<\/span><\/div><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n
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Swiss Shop 1291<\/p>\n<\/div><\/div><\/div><\/div>

Our mission and values<\/h2><\/div>

Making Switzerland tangible \u2013 in every product, in every detail. Whether you are a tourist, business traveler, or local, you will find high-quality souvenirs, personalized gifts, and friendly service with us, 365 days a year.<\/p>\n<\/div><\/div><\/div>

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Quality<\/h2><\/div>

Only selected products \u2013 carefully crafted, durable, and typically Swiss.<\/p>\n<\/div><\/div><\/div>

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Tradition<\/h2><\/div>

Since 1885, we have been shaped by Swiss craftsmanship, regionality, and cultural connectedness.<\/p>\n<\/div><\/div><\/div>

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Customer proximity<\/h2><\/div>

Personal, direct, multilingual \u2013 we advise, assist, and personalize on site.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

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Swiss Shop 1291<\/p>\n<\/div><\/div><\/div><\/div>

Sustainability and quality \u2013 Our commitment<\/h2><\/div>